Like everyone else, I have been watching the videos, reading the reviews, following the tweets, anticipating, but it wasn’t until this morning when I was sitting on the crosstown 72nd bus reading the Wall Street Journal it happened. Out of the glimpse of my eye I see what appears to be someone reading with the iPad, but it’s actually a full page ad on another WSJ newspaper. The ad was the tipping point, so I texted Google for the location and store hours for the new Westside Apple Store. As I was walking to the Apple Store I am seeing out-of-home ads all continuing to amplify the desire and experience. I also solved the 3G internal modem need since I have the Verizon MiFi Card which is 3G. The Apple Store experience also is really well choreographed. It’s really great to see a company focusing on so many details. Now I will be reading my iPad and using the WSJ iPad app on the cross town bus. The only challenge is the bus/ subway ride isn’t long enough to read all the other media content I will have access to.
Love Front Page confirmation of an “Experience Hypothesis” Curling Up With Hybrid Books, Videos Included http://bit.ly/EXPbooks
Today’s Front Page story in both Print and Digital of the NYTimes giving me confirmation that creating this type of experience is as real opportunity – I created my own “vook” listening and reading Chris Anderson’s book “Free”
However is it really new or is it just what we have been doing as digital pioneers. Reminds me of all format evolutions – Books to Newspapers, Live Performance to Radio Broadcast, Theatre to Film to TV, One Microphone to Many, One Camera to Many….
What could it look like in practice?
Taking participator design to a whole new level. Take a look at Lombari Street (
) is a new Entertainment concept that creates an environment where everyone can be a part of the show. It opens up access to all points of interest, whether you just want to watch, contribute to a script, interact with an actor, offer up your willingness to contribute. It’s all being built off of the Ning community platform which is genius, because this idea is not about the technology, it’s about the community and the story.
The Iron Chef kitchen was open with the “Oreo Trifle” being prepared with awesome Aunt Tracy vs. Grandma Sherri’s Chocolate mousse. An afternoon of cooking yielded some gorgeous and yummy desserts. The Oreo Trifle was fat free too except for the Oreos.
I remember the “lover’s float” I made with my Grandmother Blanche.
I catch most sunrises but today was particularly beautiful. We are here in Montauk at the very tip of Long Island, NY. I am certain some scholar has written about the energy and calmness about seeing the rise and the fall of the Sun. If you know of a book, I would like to read it or if it doesnt’ exist perhaps it could be a project for me sometime in the future.
A fun tradition my wife Lynn and I have is every year on New Year’s eve, we watch the sunset (ideally on a remote beach) and think about the year we have had and the year ahead… champagne, cheese, and chocholate make it memorable too.
The art & science of food is certainly practiced at Sushi – Ann on 51st street (between Park and Madison). Ross Koller of Diker Management experience the magic of the sushi bar celebrating my Birthday and catching up on emerging trends and what will be a game changer for interactive, mobile, commerce, and customer engagement.
We leave in the morning for the next 9 days heading to Montuak, Nantucket, Martha Vineyard, and then Sag Harbor. I had the perfect day planned other than very disappointing news about my 10 year old son woke up with a fever and may have swine fly, thus unable to travel. My plan was to pick him up by boat from LGA airport. I had it all planned down to dockage at World’s Fair Marina and learned about a path where you can walk from the Marina to the airport. I hope to get more details to determine how to get him here as soon as possible.
I setup the a complete wireless office, had calls with Germany on Skype, called AirTran on Ribbit.com. A highlight was lunch with Bill Carmody an author and innovator I was introduced to Bill by Ken Florin of Loeb & Loeb. Browing a card from Joseph Jaffe who publishes Across the Sound http://www.acrossthesound.net/. Bill and I zipped across the sound anchored and discussed what’s next in interactive marketing, mobile commerce, trends and our families.