Experience Marketing /strategy & design matters/
innovation, marketing, interactive advertising or simply burning Ideas inside the head of David Berney http://www.linkedin.com/in/davidberneyiPad Tipping Point for me WSJ Fullpage ad
Like everyone else, I have been watching the videos, reading the reviews, following the tweets, anticipating, but it wasn’t until this morning when I was sitting on the crosstown 72nd bus reading the Wall Street Journal it happened. Out of the glimpse of my eye I see what appears to be someone reading with the iPad, but it’s actually a full page ad on another WSJ newspaper. The ad was the tipping point, so I texted Google for the location and store hours for the new Westside Apple Store. As I was walking to the Apple Store I am seeing out-of-home ads all continuing to amplify the desire and experience. I also solved the 3G internal modem need since I have the Verizon MiFi Card which is 3G. The Apple Store experience also is really well choreographed. It’s really great to see a company focusing on so many details. Now I will be reading my iPad and using the WSJ iPad app on the cross town bus. The only challenge is the bus/ subway ride isn’t long enough to read all the other media content I will have access to.
Future Iron Chef
The Iron Chef kitchen was open with the “Oreo Trifle” being prepared with awesome Aunt Tracy vs. Grandma Sherri’s Chocolate mousse. An afternoon of cooking yielded some gorgeous and yummy desserts. The Oreo Trifle was fat free too except for the Oreos.
I remember the “lover’s float” I made with my Grandmother Blanche.
Sunrise – Sunset – Full Moonrise
Sunrise Montauk August 9 2009
I catch most sunrises but today was particularly beautiful. We are here in Montauk at the very tip of Long Island, NY. I am certain some scholar has written about the energy and calmness about seeing the rise and the fall of the Sun. If you know of a book, I would like to read it or if it doesnt’ exist perhaps it could be a project for me sometime in the future.
A fun tradition my wife Lynn and I have is every year on New Year’s eve, we watch the sunset (ideally on a remote beach) and think about the year we have had and the year ahead… champagne, cheese, and chocholate make it memorable too.
Foodie – The art & science of food is certainly practiced at Sushi – Ann
The art & science of food is certainly practiced at Sushi – Ann on 51st street (between Park and Madison). Ross Koller of Diker Management experience the magic of the sushi bar celebrating my Birthday and catching up on emerging trends and what will be a game changer for interactive, mobile, commerce, and customer engagement.
Wireless Day – A view from the office
We leave in the morning for the next 9 days heading to Montuak, Nantucket, Martha Vineyard, and then Sag Harbor. I had the perfect day planned other than very disappointing news about my 10 year old son woke up with a fever and may have swine fly, thus unable to travel. My plan was to pick him up by boat from LGA airport. I had it all planned down to dockage at World’s Fair Marina and learned about a path where you can walk from the Marina to the airport. I hope to get more details to determine how to get him here as soon as possible.
I setup the a complete wireless office, had calls with Germany on Skype, called AirTran on Ribbit.com. A highlight was lunch with Bill Carmody an author and innovator I was introduced to Bill by Ken Florin of Loeb & Loeb. Browing a card from Joseph Jaffe who publishes Across the Sound http://www.acrossthesound.net/. Bill and I zipped across the sound anchored and discussed what’s next in interactive marketing, mobile commerce, trends and our families.
“The Odd Couples” – When the Brainiacs and Sexy meet
A few meetings this week reminded me of this piece I wrote last year…..it is still relevant.
“The Odd Couples” – When the Brainiacs and Sexy meet
Are your entire marketing teams sitting together? Are they located on the same floor as the technologists? Are the two integrated with the same goals? Chances are the answers is NO. Today’s most powerful marketing initiatives are a consolidated effort, where the brainiacs and the sexy sit together, accountable to the same person, with one timeline and one budget.
When Sergio Zyman, the former CMO of the Coca Cola, created the Chief Marketing Officer title, he didn’t just coin a title, he invented a situation that made him no longer just the company’s “ad guy”, but a key player responsible for Coke’s marketing results. While a great innovation then, the rules have change slightly. Today you need marketers to work together with technologists. This union allows ideas to be engineered, full solutions to be constructed and designed.
From the on-step, the brainiac’s (consultants, technologists, researchers, analysts, strategists) and the sexy (producers, innovators, designers or experience builders) must work together to decide how to tackle the project at hand. Unlike in the past, where each team member saw the challenges through the vantage point of their position, the contemporary approach requires a holistic outlook where teams see the assignment from many different viewpoints. The result is a more efficient team, where each individual understands parameters and constraints that may be unique to the other disciplines or separate projects, and an energized system of innovation where concepts like tracking and optimization are made visually compelling by creators and innovators. The result is a one-stop shop built on a single workflow concept which yields time and cost savings that deliver solutions faster.
So, how do you accomplish this? First, physically reorganize your teams to create an environment where the technologists are in close proximity to the creators and have accountability to the same person. Second, motivate teams to collaborate around specific business initiatives. Take a closer look at the background of your teams. Do they have the ability/willingness to take a broader approach? Are they too narrowly focused on their specific role?
Some companies are ready to take this challenge and others are more hesitant. Look around and see how other companies are tackling this new approach. What you will find is that fusion wires the organization for high performance growth and unrelenting innovations.
Presto brand is as relevant as ever
I came across this satirical conversation on Gizmodo.com between our President-Elect Barack Obama and Eric Schmidt, CEO of Google, that reminded me that the Presto brand is as relevant as ever. Obama was asking Schmidt if he had any Presto solutions to improve the economy. Schmidt is depicted as says, “it’s in beta.”
This humorous characterization reminded me of what my dad who dedicated his entire career in a family business, National Presto Industries, worked so hard to achieve. His passion was inventing solutions and products that people did not even know they needed ie. the Pressure Cooker, The PrestoBurger, The Salad Shooter etc. This Presto reference would have resonated with him as much as it did me.
I followed in my Dad’s foot steps being formally trained in finance, but always understanding that the numbers are what give you insight into how the business is doing, but they are not the business. If he where still here I know he would have looked at this situtation like another new product category. The prospective client is a former client plus has sizeable budgets (no matter how much they cut them). The problem that needs to be solve is real too.
http://gizmodo.com/5080724/google-ceo-wont-leave-to-become-nations-first-chief-tech-officer
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